Officer, Branding & Marketing Strategy

1. Marketing Research & Analysis

• Conduct market research on customers, competitors, products, and industry trends

• Collect and analyze data to support marketing strategies and campaigns

• Prepare research summaries, insights, and recommendations for internal use

2. Digital Marketing Support

• Assist in executing digital marketing activities across social media, digital ads, and online platforms

• Support content planning, posting, and basic performance tracking

• Monitor digital campaign performance and prepare simple reports and insights

3. Agency Coordination

• Liaise with external agencies (creative, media, digital, production)

• Follow up on timelines, deliverables, and campaign execution

• Ensure agency outputs align with brand guidelines and campaign objectives

4. Internal Product & Marketing Reporting

• Prepare internal marketing and product-related reports (campaign results, performance updates, insights)

• Coordinate with internal teams (Product, Branches, Operations) to gather required information

• Support presentations and documentation for management review

5. Media Relations & Communication

• Support media relations activities, including coordination with media partners

• Assist in preparing press releases, media content, and basic communication materials

• Help manage media inquiries and maintain good relationships with media contacts

Bachelor’s degree in Marketing, Business, Communications, or related field

1–3 years of experience in marketing or a related role (fresh graduates with strong skills may be considered)

Basic understanding of digital marketing and social media platforms

Good coordination, communication, and follow-up skills

Strong organizational skills with attention to detail

Ability to prepare reports and presentations (PowerPoint, Excel, Word)

Comfortable working with internal teams and external partners

Analytical and research-oriented mindset

Good written and verbal communication skills

Proactive, responsible, and able to work under deadlines

Team player with the ability to work independently

Willingness to learn and adapt in a fast-paced environment