Digital Marketing, Social Media Specialist

Key Responsibilities:

• Develop, implement and manage our bank’s social media strategy
• Define most important social media KPI(s)
• Manage and oversee social media content and editorial activities
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with respective units and departments within the bank to communicate launch of new products and services
• Generate new and manage the already posted content (written and visual) that is addressed to a specific target audience
• Prepare content that generates leads and pushes sales, utilizing social media ads
• Contribute to the creation of ad campaigns with their further distribution throughout social media
• Prepare reports based on marketing campaigns’ performance for the upper management
• Build long-term customer relationship by attracting them with a fine-tuned content selection.
• Add value to branding and marketing team efforts

Minimum Requirements:

• Bachelor’s degree in Marketing, Public Relations, Media, Communications,or related field
• 2+ years of experience as a Social Media Specialist or similar role
• Excellent knowledge of Facebook, LinkendIn, Instagram, YouTube, and other social media platforms
• Familiarity with social media analytical tools
• Trend awareness
• Experience with Adobe Creative Suite including design tools and Microsoft products.
• Expert in project and task management.
• Ability to deliver high quality work, quickly, in a dynamic organization under time pressure.
• Demonstrated success in creating real impact within a networked, cross-organizational environment.
• Excellent verbal and written communication skills, both Khmer & English
• Knowledge of SEO and CRO would give priority to a candidate

Social Media Specialist Key Skills:

• Creativity and enthusiasm
• Excellent writing, editing, communication, and presentation skills
• Experience with doing audience persona research
• Good understanding of social media KPI
• Critical thinking and problem-solving skills
• Story telling skills
• Strong visual aesthetic
• Attention to detail
• Customer oriented approach
• Ability to quickly learn new technology and anticipate new trends